No-one in business has bottomless pockets so it is important for you to focus on the right places to put your money. The more you spread your wings, the more you will need to effectively manage your time and money,
I would suggest signing up for a free version of a Customer Relationship Management system (CRM). To this day I continue to use a free CRM.
You need a CRM as it allows you to record, measure and access all sales activity. In turn, that enables you to answer fundamental questions on how to manage sales, namely:
• How many prospects do you have in play?
• What stage of the sales journey is each prospect at?
• What’s the potential value of the deals in play, if known?
• What are the most pressing sales priorities, based on these prospects?
• How effective is your selling?
In short, a CRM provides a framework to manage sales - and you don’t need to be fancy. Like all good technology, a CRM is available free on your mobile device.
Fundamentally though, whether you use a CRM or not, I have learned that every interaction is a potential sale.
One way or another, a person needs to sell something and another person needs to buy it.
The practice of selling is really all about communicating. So why not practice selling EVERY time you communicate.
Why not try communicating clean sheet style by finding out the motivations of your team.
Ask questions to understand and listen, before asking for something or telling people what you want.
So, tech enthusiast, take that passion you have for building the best technology and apply it to building the best relationships.
Next time you have a chat at the water cooler, ask questions, listen to responses and learn how you can help. Then take what you know and apply that to what you have just learned.
You might be surprised at the results you get. And don’t be surprised when you start selling more.